What are the legal conditions of the registration?
The chosen sign may not directly describe or advertise the goods and services it represents. The sign has to be actually recognised by the consumers as mean of distinction. It may not be deceptive, offend the public order or hurt the feelings of belief or decency.

Can service marks be registered?
Yes. Both, trademarks (for goods) and service marks (for services) are registrable.

Do the goods and/or services, for which the mark shall be protected, need to be specified?
The goods and/or services need to be described as precisely as possible and classified in one of the 45 existing classes for goods and services respectively.



Logos: Pure figurative marks use the power of visualization. They count - think of the famous "Nestlé Bird's Nest" - the oldest trademark.