What is the benefit of a trademark?

Trademarks may be offensively used your trademark offensively by prosecuting third parties using an identical or similar mark. With regard to a defensive use, the trademark registration provides protection against third parties who intend to dispute the use of a mark or name.

Doesn't the right to a name or company name provide enough protection?

The big advantage of a trademark is that, as a rule, its geographical designation outreaches the designations of a name or company name respectively. For a trademark you may easily obtain international protection by registration, if necessary worldwide.



Logos: Pure figurative marks use the power of visualization. They count - think of the famous "Nestlé Bird's Nest" - the oldest trademark.